In case you missed it, Microsoft Studios creative director Adam Orth recently shoved his own head way up his ass, very publicly. Responding to negative comments on the possibility of the next XBox console having an always-connected-to-the-Internet requirement, he posted a series of Tweets that clearly showed his utter lack of comprehension and callousness toward gamers. Backlash ensued, on Twitter and elsewhere.

Orth's response? He made his Twitter feed private. Microsoft's response? A vague apology and a 'no further comment'. Long-term fallout? How about this huge catalog of Adam Orth 'always connected' meme images?

Update: Aaaaaaaaand, he's gone. Microsoft fired him, or he quit in advance of a possible firing.