Proponents of DRM and other consumer-hostile copy protection technologies often argue that without this technology, software developers would never make any money. This is demonstrably false. In fact, DRM is - and has always been - about trying to squeeze every last penny of profit from a piece of software, regardless of the consequences. The net effects include software incompatibilities, technical support issues, angry customers, bad press, and (guess what?) lost sales.
Happily, a few game developers are starting to realize that DRM, and the attitudes associated with it, are pointless. Leading the anti-DRM charge is Witcher developer CD Projekt Red. These good people recently released Witcher 3, which has no DRM or copy protection of any kind.
And the result? Witcher 3 is setting sales records, and making a ton of money for CD Projekt Red. But why would people pay for the game when they can easily pirate it? Because most people want to support good work, and are willing to pay for it.