Square Enix America's Senior Manager of Business and Legal Affairs spoke with TorrentFreak recently, and says "DRM is here to stay". His reasoning makes no sense. For instance, he says that they rely on customer feedback when considering DRM in their products. If that was true, they wouldn't use DRM at all. If he can show me a customer who likes DRM and thinks it's a good thing, I'd be very surprised. Users hate DRM. Period.
Here's an excerpt from Techdirt's analysis of the TorrentFreak interview:"There may have been a time in the past few years when you'd have sworn DRM was on its way out the digital door. Between free-to-play games, strong consumer feedback, and the overall failure of DRM to actually stop anyone actually interested in pirating games, movies or music, there just didn't seem to be much point any longer. With the advent of new crowdfunding business models, DRM made even less sense. But not only is DRM still around, legacy players using it are actually torpedoing otherwise useful leaps forward in business in story after story. And, despite the fact that some entrenched industry players are wising up to the futile nature of DRM, others are digging in their heels."